This cannot go without comment.
If you spent any time on the Internet today, you may have noticed that a woman from Novi, MI is suing FilmDistrict, the distributors of the fantastic movie “Drive“, for falsely portraying the movie as a “chase, or race action, film”, or more specifically like a “The Fast and the Furious” knock-off.
Ok, first off: Lady?!? Let me get this straight…You are suing because it wasn’t like “Fast Five”?
Also, is this, like, the first trailer you’ve ever seen? Welcome to the American Big-Budget Moviegoing Experience, for chrissake.
Forgive my temper, but I am truly baffled. I myself took the same impression away from the “Drive” trailer. I almost didn’t go see the film at all when opening weekend rolled around for that very reason. And, at about minute five, I was incredibly happy that I had given it a chance. I didn’t walk out, like the fifteen others in the theater that did when they realized that it wasn’t a generic adrenaline-fueled muscle car movie.
My opinion is that “Drive” is a fantastic movie, and that it is the focal point of a “Bad Movie Lawsuit” makes me question whether or not I am in an opposite universe. But that in itself is a common occurrence, I suppose. Furthermore, I would never wish this woman’s right to hate the movie withheld, nor did I hold anything against those who walked out of “Drive”. That’s the great thing about movies!
But to sue over a misleading trailer? That’s like suing the concept of marketing! Can you sue a toy company for making you think that your kid is going to love the mass-produced-turd just because the kids on TV are shitting bricks? I cannot even return a goddam video game to the store for sucking, despite its brilliant hype-machine marketing, let alone sue the makers of the game for selling it.
Here’s a thought… is this the most brilliant marketing ploy of all time: using the concept of ethics in marketing to market the film after a blatant move to mismarket?
Ok, I am getting heart palpitations, I need to sit down.
One last thing: If this lawsuit goes anywhere, I am following up with a suit against “Predators“. There were, like, fifteen laser scopes trained on Adrien Brody’s head in that trailer (at 1:22 on IMDB trailer, bitches). In the movie, there were two Predators at the max. WTF, guys? You’re next!